When working with our clients, TSS provides them with a baseline of online traffic prior to launching an SEO or social media campaign. This tells us where we are starting. After that, we can provide weekly reports so we can evaluate if the strategy is working.
We typically focus on 2 measurements for success:
- Noticeable increase in traffic to the website or activity on social media pages attributable to postings
- Increase in contacts to your business – anecdotal evidence collected by simply asking “How did you hear about us?”
There is a balancing act that occurs between giving a strategy long enough to become effective and making tweaks to be more effective. It’s important to listen for feedback from your customers and pay attention to trends in your industry that can impact the success of your online and social media campaigns.